Pricing is one of the most important decisions you'll make as a Creator.
Buyers don't pay for prompts.
They don't pay for AI models.
They pay because your Agent solves a problem.
The price of your Agent should reflect the value of the outcome it delivers.
Every Agent has one pricing model
Each Agent published on Z3T.ai has exactly one pricing model.
An Agent is available using either:
- Free Credits, or
- EUR
Never both.
If you want to offer different capabilities or commercial offerings, publish additional Agents.
This keeps pricing predictable and every Agent focused on a single purpose.
Free Credit Agents
Free Credit Agents help buyers discover your expertise.
They're ideal when you want buyers to:
- try your Agent,
- understand the quality of its results,
- explore a workflow,
- discover your work.
Free Credit Agents are about building trust.
Paid Agents
Paid Agents are designed for commercial value.
Buyers pay because your Agent consistently solves a problem that would otherwise require significant time, expertise, or effort.
Think about the value created rather than the cost of running the Agent.
Price the outcome
A common mistake is pricing based on:
- token usage,
- model costs,
- infrastructure costs.
Those are implementation details.
Instead, ask yourself:
"What is this result worth to the buyer?"
Reviewing a commercial contract may save hours.
Extracting invoice data may automate repetitive work.
Generating release notes may replace a manual process.
Those outcomes create value.
That's what buyers are paying for.
Different offerings, different Agents
Suppose you build an Agent that reviews contracts.
Instead of creating multiple pricing plans inside one Agent, publish separate Agents.
For example:
| Agent | Pricing |
|---|---|
| Contract Reviewer — Up to 10 pages | 2,500 Free Credits |
| Contract Reviewer — Up to 25 pages | €2.50 |
| Contract Reviewer — Up to 100 pages | €7.00 |
Each Agent has:
- one purpose,
- one price,
- one clear expectation.
This makes the marketplace easier to understand for buyers.
Start simple
Your first price doesn't have to be perfect.
Launch.
Observe how buyers use your Agent.
Improve your implementation.
Adjust pricing over time by publishing new offerings where appropriate.
Successful Creators continually refine both their Agents and how they package their expertise.
Build a portfolio
Many successful Creators won't have just one Agent.
They'll build a collection of focused Agents that solve related problems.
Some may introduce buyers to their expertise through Free Credit Agents.
Others may provide premium commercial capabilities.
Over time, that portfolio becomes a reusable business built on expertise.
Pricing principles
As a general rule:
- Price the outcome, not the implementation.
- Keep every Agent focused.
- Use Free Credits to encourage discovery.
- Use EUR for commercial value.
- Publish separate Agents for different offerings.
Simple pricing builds trust.